In our last editorial adventure we took a look at my first incursion into an American Apple Store, and how the experience differed from typical technology retailers. We explored the tactics that Apple uses to convince its customers that they are buying into something grand, and how manipulative some of their psychological exploits were. Moreover, the place was reminiscent of a creepy church of technology where magic tricks took place at every corner, clearly engineered by Apple’s Oz Wizards to impress naive consumers.

My second incursion gave me a lot more stories to tell, as well as some ironic developments that sparked a lot questions within my head. The tale began last thursday, as me and fellow XDA Port. . . READ ON »

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