Pebble will put their own money in backing smartstrap ideas to help turn them into products.

When the Pebble Time Steel was announced Pebble also announced smartstraps - an open hardware accessory platform. Since then there has been a lot of buzz in the developer community about smartstraps, which allow sensors to be added right into the bands. To help these ideas grow into actual products Pebble has just announced that they are putting 1 million dollars into funding the development and support of smartstraps.